Films including performances by Beyoncé and Taylor Swift lead to a profitable cinema tour. The chairs are full of fans.
Is a new era of concert films arriving in theaters with the recent spike in popularity?
As for the recent hits, Travis Knox, associate professor at Chapman University’s Dodge College of Film and Media Arts, says it “absolutely” is the beginning of a new chapter. These include the box office successes of Beyoncé’s documentary Renaissance: A Film and the concert film Taylor Swift: The Eras Tour.
He told Yahoo Entertainment, “Not much else comes with a guaranteed wealth of free publicity but is as relatively cheap to produce and market.” “It’s obvious to watch shows like Swift and Beyoncé.”
Success frequently fosters greater success, or at least efforts at it, according to Ray Nutt, CEO of Fathom Events, which organizes movie events and limited engagements for concerts, theater, and other material (its next event is a five-day theatrical run of Sara Bareilles’s Waitress musical).
Hollywood is an industry of imitators. That’s the way it’s always been. People will attempt to duplicate wonderful things when they see them happening, according to Nutt.
When Swift’s The Eras Tour concert film debuted in theaters on October 13, it broke box office records and made a blockbuster $92.8 million in the United States during its opening weekend. Nutt referred to the film as “a unicorn event.” It spanned two hours and 49 minutes and featured the 33-year-old singer’s 10 musical eras. Without a doubt, that was the greatest concert movie opener ever.