How “Sound of Freedom,” “Barbenheimer,” and Taylor Swift Rewrote Every Box Office Rule in 2023

How “Sound of Freedom,” “Barbenheimer,” and Taylor Swift Rewrote Every Box Office Rule in 2023

Many of the major success stories of 2023 were exempt from the regulations. Superheroes and sequels have ruled the box office for the last twenty years. However, many of the movie industry’s Tiffany brands had the allure of an Old Navy clearance sale in the past year. Stars like Ethan Hunt and Indiana Jones returned to the big screen for more daring adventures, only to find their box office receipts firmly grounded in reality. Superhero movies, including Ant-Man and Aquaman, saw a record drop at the box office, prompting them to hang up their tights and tridents.

Once thought to be the most unbreakable brand in the film industry, Marvel is facing difficult concerns about its creative direction, while DC Films has appointed Peter Safran and James Gunn as new directors and given them the responsibility of completely rebooting the company. The successful films prioritized the novel above the well-known. On paper, the concept for “Oppenheimer,” a historical drama with a $100 million budget about physicist J. Robert Oppenheimer and the development of the atomic bomb, seems like an absurd risk. The fact that Christopher Nolan’s film, supported by Universal, became an absolute blockbuster at the box office just serves to highlight this bizarre, upside-down year for the industry.

In excess of ten years, none of the three largest films released by Warner Bros. The animated “Super Mario Bros. Movie” from Universal and Illumination ($1.35 billion), “Barbie” ($1.44 billion), and “Oppenheimer” ($951 million) were all a part of pre-existing film series or were comic book-inspired. “In 2023, original content was more popular than sequels,” Imax CEO Richard Gelfond said.

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